The love for the Irpinian territory, and in particular for the village of Zungoli are the key concepts of the entrepreneurial development of Ruando experience. The activity, promoted and conceived by Luigi Ciasullo and Fiorella Maraia, in 2015, is a dream that became a reality. A passion that, thanks to training and determination, has been able to take on the characteristics of a profession. The goal is to promote sustainable tourism and slow tourism in the inland areas of Campania, traveling through rue (alleys), paths, and trails, while telling stories of lived experiences. The aim is to make the visitor feel like an integral part of the place they are discovering, sparking and stimulating their curiosity. The ambition, as represented by the logo—a jar with an airtight seal, typical of preserves—is to succeed in imprinting and preserving a memory in the heart of each traveler. Ruando experience encompasses activities such as guided tours, tourist promotion, and travel services.